How to Brand Yourself as a Thought Leader
I get emails like the following almost every day from people who are working as employees in companies and want to become prominent thought leaders: “Lucas, I love your blog posts and how you are...
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10 Common Reasons Why Content Marketing Isn’t Working for You
Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone. Either way, that’s a pretty significant number of businesses...
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The Best Email Marketing, Copywriting, Social Media and Content Marketing...
That’s a tall order to fill, but unlike many “best of” articles floating around on the web this time of year, I’m (shockingly!) not looking at “best” in terms of the most page views, tweets or shares....
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6 Data-Driven Strategies to Get Your Content Published on Influential Sites
What’s the best way to raise brand awareness and position yourself as a leading expert in your industry? It’s a question marketing departments have been attempting to answer for decades. Some spend...
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101 Ways to Source Content Ideas
As the author of thousands of blog posts, one question I often get is: How do you think of new ideas for blog posts? I have had occasional writer’s block; but for the most part, coming up with ideas...
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How to Develop “Strategy” In B2B Content Marketing
If you’re judging by the title, this could be one heck of a scary article to read. Scary, long, and way too complicated. You don’t have time for this, do you? I’m going to go ahead and tell you the...
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How to Never Run Out of Content Marketing Ideas Using AHREFS.com
What if there were a way to find out exactly what the most shared content was on any subject, in any language? Not only that, but what if the content being shared was the very latest, filterable by...
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Why You Need to Start Creating Visual Content
Back in the day, infographics were used to visualize data. Presenting data visually was a super-handy technique if you had a lot of complex data and needed a way to translate it. Today, infographics...
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4 Simple Reasons Your Blog Still Isn’t Getting Traffic
Here’s the number one complaint after starting a new blog: Why aren’t we getting traffic?! I’ve heard this complaint once. I’ve heard it a million times. Eager blog writers get burned out, discouraged,...
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Are You Ready for the Future of Adaptive Content?
A startling 94% of companies claim that personalization is a key component of their success. Meanwhile, 56% of consumers would happily purchase from a company that provides a good – not even great –...
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5 Blog Topics to Stop Rehashing Immediately
You work hard to create blog content that people actually want to read. You know it’s an important part of your content marketing efforts that will bring in new customers over time. But there are a few...
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Interactive Content Is Where the Action Is Now
Internet. Interactive. The two were destined to collide. The term “internet” came to be because it connected networks. The prefix “Inter” means “between.” It follows that “interactive” means “action...
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How to Create Content That Drives Organic Traffic
When writing content, there are a lot of factors you have to keep in mind. You need: A great headline that’ll get people to click (without it being clickbait). Well-written content that must get to the...
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Why a Content Hub is Your All-Powerful Media Magnet
Content marketers beware: The battle you fight for attention is hard and getting harder. Customers don’t know what content they’re looking for (or even that they’re looking for content). They simply...
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The Elements of a Great Blog Design
Designing a blog can be like putting together a puzzle. You have all these CTAs and different pages you want visitors to see, now you just have to put all the pieces together into one cohesive unit....
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How to Put Eyes on Your Content on Day One
The day has finally arrived! You’re ready to launch your site off into the endless expanse of the internet. You content is polished and beautiful, your site delivers an amazing user experience—after...
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5 Free Market-Research Tools to Read Your Audience’s Minds (And Create...
Have you ever read something that made you think the person who wrote it was reading your mind? They were speaking your language. It almost felt like they knew exactly what you were thinking… And they...
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Content Strategy: A Development Guide
User engagement metrics, which measure what users do on your website and how they do it (such as time on page, session duration, bounce rate, and returning users), have become unofficial ranking...
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5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over
Output is seductive. It feels great to crank out lots of content and call your strategy a success. But prolific doesn’t always mean effective. Marketers must resist the allure of vanity metrics to...
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How to Structure Content Marketing Campaigns That Actually Increase Demand
We’ve all been there. Crafting more and more content, but not seeing the return that we imagined after reading all of those “Content is King!” posts that seem to spam our marketing resource sites....
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5 Ways to Maximize Audience Engagement with a Single Word: Easy
Let’s start with what might sound like an obvious fact: the more engaged your audience, the more likely they are to eventually give you money. Engagement is, of course, a fluid concept that refers to a...
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How Your Sales Team Can Leverage Content Marketing to Close More Leads
There’s been a long-standing division between sales and marketing that’s frequently discussed but few organizations have been able to resolve. On the ground it might seem like an age-old cultural...
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Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?
When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results, you could instead...
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How to Evaluate the ROI of Branded Content
In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average consumer reviews 10.4 pieces of content before converting....
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Online Content: Is Longer Really Better?
Writing online content is something of a balancing act. For years, SEO experts have pointed out that Google loves longer content. Your readers? Not necessarily. As a writer, that means you’re kind of...
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