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Infographic: Brewing Up the Best Content
There are many paths you can take when forming your content creation process. Some companies put their focus on creating as much content as quickly as possible, while others take their time and prefer...
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22 Tips For Creating Great Content When You Don’t Have a Clue
One of the challenges you have as a content marketer is continually creating new content. You likely don’t have the luxury of running a content site like Huffington Post or Buzzfeed, where you’re free...
View ArticleWhy You Don’t Have to Write 2,000-Word Articles
I write long articles. Most of the time, I’m in the 1k-2k range. I’ve written a few humdingers that clock in at over 4k words. That’s a lot of writing. I do it for a reason. My number-crunching,...
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Four Hacks for Writing an Article That Sounds Genius (And Actually Is)
These days, if you’re not writing great quality content, you’re sunk. Your readers are smart people. They deserve content that is well-researched, highly informative, and worth their time. You may not...
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11 Words that Enhance Trust in a Blog Post
Every blog article is an attempt to secure the reader’s trust. If the reader doesn’t trust you, they won’t buy from you. If the reader doesn’t trust you, they won’t believe what you’re saying. If the...
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Eulogy For a Blog (Infographic)
In the spirit of Halloween, we’re posting an infographic on the death of Web Log. It’s based off this Copyblogger post. Thanks to Barry Feldman at Feldman Creative and the team at ClearVoice for...
View ArticleHow to Brand Yourself as a Thought Leader
I get emails like the following almost every day from people who are working as employees in companies and want to become prominent thought leaders: “Lucas, I love your blog posts and how you are...
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10 Common Reasons Why Content Marketing Isn’t Working for You
Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone. Either way, that’s a pretty significant number of businesses...
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The Best Email Marketing, Copywriting, Social Media and Content Marketing...
That’s a tall order to fill, but unlike many “best of” articles floating around on the web this time of year, I’m (shockingly!) not looking at “best” in terms of the most page views, tweets or shares....
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6 Data-Driven Strategies to Get Your Content Published on Influential Sites
What’s the best way to raise brand awareness and position yourself as a leading expert in your industry? It’s a question marketing departments have been attempting to answer for decades. Some spend...
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101 Ways to Source Content Ideas
As the author of thousands of blog posts, one question I often get is: How do you think of new ideas for blog posts? I have had occasional writer’s block; but for the most part, coming up with ideas...
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How to Develop “Strategy” In B2B Content Marketing
If you’re judging by the title, this could be one heck of a scary article to read. Scary, long, and way too complicated. You don’t have time for this, do you? I’m going to go ahead and tell you the...
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How to Never Run Out of Content Marketing Ideas Using AHREFS.com
What if there were a way to find out exactly what the most shared content was on any subject, in any language? Not only that, but what if the content being shared was the very latest, filterable by...
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Why You Need to Start Creating Visual Content
Back in the day, infographics were used to visualize data. Presenting data visually was a super-handy technique if you had a lot of complex data and needed a way to translate it. Today, infographics...
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4 Simple Reasons Your Blog Still Isn’t Getting Traffic
Here’s the number one complaint after starting a new blog: Why aren’t we getting traffic?! I’ve heard this complaint once. I’ve heard it a million times. Eager blog writers get burned out, discouraged,...
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Are You Ready for the Future of Adaptive Content?
A startling 94% of companies claim that personalization is a key component of their success. Meanwhile, 56% of consumers would happily purchase from a company that provides a good – not even great –...
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5 Blog Topics to Stop Rehashing Immediately
You work hard to create blog content that people actually want to read. You know it’s an important part of your content marketing efforts that will bring in new customers over time. But there are a few...
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Interactive Content Is Where the Action Is Now
Internet. Interactive. The two were destined to collide. The term “internet” came to be because it connected networks. The prefix “Inter” means “between.” It follows that “interactive” means “action...
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How to Create Content That Drives Organic Traffic
When writing content, there are a lot of factors you have to keep in mind. You need: A great headline that’ll get people to click (without it being clickbait). Well-written content that must get to the...
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Why a Content Hub is Your All-Powerful Media Magnet
Content marketers beware: The battle you fight for attention is hard and getting harder. Customers don’t know what content they’re looking for (or even that they’re looking for content). They simply...
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